Easy to Clean

1. Material Preference: Customers are choosing competitor products due to a preference for bamboo, which is perceived as eco-friendly and gentle on knives. Bamboo boards, like those from ROYAL CRAFT WOOD and HIWARE, are praised for being durable and less likely to harbor bacteria compared to plastic or metal. This preference for natural materials over stainless steel may be influencing purchasing decisions.

2. Weight Concerns: Some customers find your product too heavy, which can be a deterrent, especially for those who prioritize ease of handling. Competitors' bamboo boards are often lighter, making them more appealing for everyday use. Highlighting the benefits of your product's weight, such as stability during use, could help address this concern.

3. Durability Issues: Negative reviews about the stainless steel side separating from the board and scratching easily may deter potential buyers. Competitors emphasize the durability and longevity of their bamboo boards, which are less prone to such issues. Addressing these concerns in your product description could help reassure customers.

4. Knife Safety: Customers express concerns about the stainless steel side dulling knives. Competitors highlight their boards' knife-friendly surfaces, which do not damage blades. Emphasizing any knife-friendly features of your product or suggesting compatible knife care tips could help alleviate these concerns.

5. Aesthetic Appeal: Competitors' products are often praised for their aesthetic appeal and natural look, which some customers prefer over the industrial appearance of stainless steel. Enhancing the visual presentation of your product in listings and infographics could attract customers who value aesthetics.

Eco-Friendly Aspects: Highlight any eco-friendly aspects of your product, such as the use of food-grade materials, to appeal to environmentally conscious consumers.
Kitchen & Dining